Furla

New Brand Identity

Project
Branding

Channels
Digital
Print
Product

Role
Art Direction

Intro
A new look and global ecommerce experience for the luxury brand. By combining rich, immersive content and imagery with streamlined transactional functionality, the solution drove sales while strengthening the brand's premium positioning. A responsive solution, the experience was optimized for over twenty countries worldwide.

The new website is caracterized by a modular structure, which deliver complete flexibility in buidling customized layouts depending on specific needs.

Modules & Structure

All videos and photos have been shot according to specific cropping guidelines, in order to ensure image consistency on a wide range of formats, channels and usages.

Editorial & Inspirational

All videos and photos have been shot according to specific cropping guidelines, in order to ensure image consistency on a wide range of formats, channels and usages.

Adriano Marrocco 2020 | All contents © of their respective owners.