Furla

Spring Summer 2019

Project
Advertising Campaign

Channels
Digital
Print
In-Store

Role
Creative Direction

Intro
For the new season, The Furla Society evolves one step further, dropping 5 characters into everyday settings. The Campaign was shot on location in Milan, capturing beautiful and energetic moments of the characters in real life.

They are unashamedly bold, confident and eclectic, it’s a celebration of true individuality, a confident ‘be who I want to be’ attitude.

The Campaign consists of a 60" film, plus a dedicated 15" video and hero image for each character.

Assets & Layout

All videos and photos have been shot according to specific cropping guidelines, in order to ensure image consistency on a wide range of formats, channels and usages.

B-roll & Catalogue

Additional b-roll videos and images have been shot to be used on both the website, newsletters and social channels.

Backstage