Project
Advertising Campaign
Channels
Digital
Print
In-Store
Role
Creative Direction
Intro
For the new season, The Furla Society evolves one step further, dropping 5 characters into everyday settings. The Campaign was shot on location in Milan, capturing beautiful and energetic moments of the characters in real life.
They are unashamedly bold, confident and eclectic, it’s a celebration of true individuality, a confident ‘be who I want to be’ attitude.
All videos and photos have been shot according to specific cropping guidelines, in order to ensure image consistency on a wide range of formats, channels and usages.
Additional b-roll videos and images have been shot to be used on both the website, newsletters and social channels.
Adriano Marrocco 2020 | All contents © of their respective owners.